Even when a consumer tags your brand in their Stories, you’ll automatically see it in your DMs. Chances are if you have a presence on Instagram, you’re already familiar with DMs, as they don’t require a separate app or account. Instagram DMs are a great way to dip your toe into social messaging apps. In the Instagram app, you can send DMs to all users, including brands. Instagram direct messages (DMs) play an important role in its success by allowing users to connect one-on-one and in group messages. Instagram is the most downloaded app in the world. You can add filters, effects and drawing to images.Instagram monthly active users: 2 billion For example, some leading brands use digital catalogs to help their customers discover their products and services. Although the app doesn’t allow advertising, brands have other opportunities to effectively reach consumers. If you face a high quantity of messages, you can also employ chatbots on the app. On WhatsApp, you can call, video call or live chat with customers. Whether they have an issue with their order or are looking to buy something new, WhatsApp is the channel people turn to. WhatsApp makes it possible to streamline all messaging with consumers in one convenient place. The growing buzz around WhatsApp has many marketers asking, “What’s up with WhatsApp?” As the most popular messaging app in the world, WhatsApp is proving to be an essential part of modern marketing and customer care strategies-especially for brands with a global audience. Businesses can send 6 different message types.Now, let’s dive into the most frequently used social media chat apps. Social media engagement tools like Sprout Social can notify you of engagement spikes and spot a potential crisis before it snowballs. Thankfully, this doesn’t mean monitoring your social feeds 24/7. Keep a keen eye on your notifications and to prevent negative feedback from snowballing. Although you can’t always control a social media crisis, you can minimize its negative impact by addressing customer concerns via social messaging apps. On the flip side, show just as much care and attention when things go wrong. These extra steps will turn your customers into brand advocates. discount codes, premium offers, access to exclusive live events and sneak previews. Take it a step further by surprising some of your diehard admirers with V.I.P. By providing an extra level of care, you will make them feel like a top priority, and more likely to become a loyal customer. Build a pool of brand evangelistsīe attentive and engage thoughtfully when people send you a positive direct message. Some 67% of consumers identify responsive customer service as the most important factor in creating a positive experience with a brand on social. If you’re not available to support your customers with social messaging, you will leave gaps in the customer experience. They expect brands to use the most convenient channels for them, including social messaging apps. People will no longer settle for one-way communication or outdated 1-800 numbers when dealing with a customer service issue. When brands adopt conversational commerce tools like chatbots, live chat and video consultations, they deliver easier buying experiences and win more sales. That impressive number reveals how important it is to invest in your social messaging strategy. Engage in conversational commerceĪbout 90% of consumers buy from a brand if they follow them on social. Social media messaging apps allow you to meet consumers’ new communication expectations while supporting your business objectives. Consumers expect to direct message, voice chat or video call your brand when they’re in a moment of need. Social media is now an essential part of reaching people, from generating awareness to creating advocacy. Why should your brand use social messaging apps? From the well-known to the often overlooked, we’ll help you find the right app(s) to reach your community. In this guide, we’ll break down the 11 most popular social messaging apps and their use cases. Do they need help using your product or service?.Are they looking for a video consultation with an expert before buying?.Do they want a quick response to a frequently asked question?.When choosing the right apps to talk to your audience, consider why and how people want to connect with your brand. These channels are approachable for consumers, social media managers and customer care specialists alike. Social messaging apps give marketers the opportunity to connect with people one-on-one by creating impactful, personalized touchpoints. So, how can you integrate conversational marketing into your strategy? Enter: social media messaging apps.
But finding ways to talk directly to your consumers can seem intimidating. Today, 70% of people agree they expect to have conversational experiences with brands on social media, too. Social media messaging is an integral part of daily life for most of us.
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